SportExcel Inc.

High performance training for athletes, coaches, and leaders

  The system that teaches you how to perform in the Zone... and excel

You've experienced the Zone.  You want to live in it.  We'll show you how.

"I consider the SportExcel system to be my most valuable competition asset. 
It is better than any equipment or technique that I have.  
The system ties together my equipment, training and skills. 
It is the ignition to the machine."

- John Pettibone, Lawyer, Competitive trap shooter, Member of 2015 PA All State Men's Team  
The Palmer Principle for business and sport leadership uses the sport metaphor of the ZONE and a six-step system as the foundation for understanding and implementation of flexible, persuasive, subconsciously driven, wholly focused and passionately-committed leadership.  

SportExcel's cutting edge training gives you an innovative approach to leadership and winning that utilizes your Zone and gives you powerful tools to support it.  As an amateur, Olympian or professional,  you will learn to win by implementing the System in just seven weeks.

SportExcel CEO, high performance expert and author, Bob Palmer, is making high performance a lot more fun, way easier and a lot more consistent for coaches, leaders and athletes of all ages and all sport levels, without psychology.

The highly acclaimed SportExcel System is a revolutionary way to achieve the Zone in your sport without psychology.  In an easy-to-read and easy-to-understand style, Bob teaches you a step-by-step system for winning, leadership and fun.

I am very proud of my young athlete, Lauren Burge, and I get goosebumps when I see what she is accomplishing in her sport of American Skeet at such a young age.

We recently caught up with Lauren to find out more about how this 16-year-old assembled her team of technical and mental trainers, shot a perfect 4 x 100 in a recent competition, how she uses different strategies for her shooting sport success and her willingness to share best practices for success in the field with other young shooters just starting out in their sport or in the midst of learning how to compete. 

Listen to the podcast below.
Lauren Burge Podcast
Olympic Gold  & Silver Medalist 
"Bob's book [A Mind to Win] gives all athletes the same great system I learned.  Every pro or aspiring athlete can benefit from learning it - for sport, work, school and life."


17-Time World-Champion
"Since working with Bob late last year, not only have we made an improvement to my mental game but I also have a much better understanding of the feel of the Zone."


Business Executive Trainer
"I'd finally found exactly what I was looking for - a simple, effective and easy to use system for enhancing performance and productivity, delivered with passion and expertise."

Parent of Teen Athlete 

"She is a completely different player since working with Bob.  In the last tournament she scored half of the team's 15 goals.  She has more confidence and fun and has developed a scoring touch around the net."

AK, Canada
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Contact us:

Toll-free North America: 1-877-967-5747
Local and international: 705-720-2291
Skype: sportexcel
Email: bpalmer (at)