Own the Zone. Own the Game.

High performance training for athletes, coaches, and leaders

  Learn the science of winning with the most powerful high-performance tools in sport

You've experienced the Zone.  You want to live in it.  We'll show you how.

"I consider the SportExcel system to be my most valuable competition asset. 
It is better than any equipment or technique that I have.  
The system ties together my equipment, training and skills. 
It is the ignition to the machine."

- John Pettibone, Lawyer, Competitive trap shooter, Member of 2015 PA All State Men's Team  
The Palmer Principle for business and sport leadership uses the sport metaphor of the ZONE and a six-step system as the foundation for understanding and implementation of flexible, persuasive, subconsciously driven, wholly focused and passionately-committed leadership.  

SportExcel's cutting edge training gives you an innovative approach to leadership and winning that utilizes your Zone and gives you powerful tools to support it.  As an amateur, Olympian or professional,  you will learn to win by implementing the System in just seven weeks.

SportExcel CEO, high performance expert and author, Bob Palmer, is making high performance a lot more fun, way easier and a lot more consistent for coaches, leaders and athletes of all ages and all sport levels, without psychology.

The highly acclaimed SportExcel System is a revolutionary way to achieve the Zone in your sport without psychology.  In an easy-to-read and easy-to-understand style, Bob teaches you a step-by-step system for winning, leadership and fun.

I recently caught up with Maureen Vandermey to find out more about her training and competing for her first marathon. We sat down together over Skype to discuss the race, her perseverance as a beginner and the strategies that helped her, such as mental drafting, staying in the Zone and applying mental gymnastics to “flatten out hills.” Her commentary can teach beginners and pros some good lessons in resiliency, no matter what your sport.
The biggest takeaway however, was how much fun she had throughout her entire run!

Listen to the podcast below.
Olympic Gold  & Silver Medalist 
"Bob's book [A Mind to Win] gives all athletes the same great system I learned.  Every pro or aspiring athlete can benefit from learning it - for sport, work, school and life."


17-Time World-Champion
"Since working with Bob late last year, not only have we made an improvement to my mental game but I also have a much better understanding of the feel of the Zone."


Business Executive Trainer
"I'd finally found exactly what I was looking for - a simple, effective and easy to use system for enhancing performance and productivity, delivered with passion and expertise."

Parent of Teen Athlete 

"She is a completely different player since working with Bob.  In the last tournament she scored half of the team's 15 goals.  She has more confidence and fun and has developed a scoring touch around the net."

AK, Canada
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Contact us:

Toll-free North America: 1-877-967-5747
Local and international: 705-720-2291
Skype: sportexcel
Email: bpalmer (at) sportexcel.ca